Voto Latino, Mi Familia Vota, iAmerica, Launch a National Voter Registration Campaign Leading up to the 2018 Elections

RISE Aims to Register, Ignite, Strive and Engage

WASHINGTON, D.C. – Sept. 15, 2017 – Voto Latino, Mi Familia Vota, and iAmerica along with partners Planned Parenthood Federation of America, Environmental Defense Fund, and Rock the Vote are launching an on-the-ground and digital voter registration campaign as they celebrate Hispanic Heritage Month. The campaign urges Latinos to register to vote and encourage their colleagues, family, and friends to do the same in preparation for the 2018 midterm elections.

The new campaign – RISE: Register to vote. Ignite community involvement. Strive to grow our political power. Engage, by becoming citizens, and mobilizing others to get involved – challenges Latinos and allies to leave an everlasting legacy in American history. From September 15 – October 15, they will RISE into action and mobilize against racism and hatred. The RISE campaign will initiate the 2018 voter engagement campaign, by increasing voter registrations and bringing hundreds of partners together who are committed to producing political change.

“RISE is a time to unite, resist, take action and engage in the political debate,” said Maria Teresa Kumar, president and CEO of Voto Latino. “Today, along with hundreds of organizations, we are laying the groundwork that will help us build momentum to mobilize and show the power of our vote at the polls in 2018.”

“Now more than ever, the future of our immigrant communities is in our hands – Latino and immigrant voters.  With the power of our vote, we can push back against the discrimination and racist attacks we are witnessing.  Together with this partnership we will rise up and drive a turnaround in 2018 by inspiring our communities to come out and vote for candidates who support the issues that matter to us,” said iAmerica President Rocio Sáenz.

“Political participation matters, and together with the rest of our RISE partners, we will elevate the conversation around civic engagement in the lead up to the 2018 mid-term elections,” said Ben Monterroso, executive director of Mi Familia Vota. “We are building political power in Latino communities in key states and will remain grounded in our vision to motivate individuals to RISE and raise their voice in a big way.  We look forward to strengthening our relationships with our grassroots allies across the nation, and prominently demonstrating our political muscle.”

“Across the country, young people are coming together to fight back against racist attacks on people of color and immigrant communities,” said Jen Tolentino, Rock the Vote’s Director of Policy and Civic Technology. “Now is the time to build collective power. As the largest and most diverse generation in American history, we have the strength to rise together, demand a more just and equitable system and elect leaders who will fight for it.”

“Latinos face greater obstacles to accessing, and obtaining health care services than non-Latino white Americans. With constant attacks on all fronts including health care, immigration, DACA, these policies add a culture of fear in communities that keeps many from seeking the lifesaving care they need” said Bridgette Gomez, Director of Latinx Outreach and Engagement at Planned Parenthood Federation of America. “All people regardless of where they come from deserve access to high quality, affordable health care and a safe environment for their families to live healthy and meaningful lives. Now is the time for us to stand united against hate and discrimination and fight back.”

“Latinos are on the front lines of our changing climate and are especially vulnerable to attacks on our bedrock environmental protections. It’s crucial that we engage our communities and stand together to both defend our safeguards and move our country forward. Through voting and civic participation we can make our voice heard and leave a better world for future generations,” said Melissa Vargas, Environmental Defense Fund.

In 2014, “Hispanic Heritage Month of Action” was launched as a beginning initiative to mobilize the Latino community during the month of celebration. Over 500 partners joined and 200 social media impressions were shared. This year, RISE aims to engage people online and on-the-ground by elevating the voices of our community while celebrating ancestors and young voters. In order to amplify reach and lay down the necessary groundwork for 2018, Voto Latino and Mi Familia Vota will be leading a strong digital campaign on the ground in key states and nationally with the help of campaigns like iAmerica.

For more information about RISE, visit