VL In The News
Rosario Dawson founded Voto Latino in 2004, and Maria Teresa Kumar helped grow the organization to what is today. Four elections later, they’ve empowered more than a quarter million young Latinos to get informed and engaged at the polls. Step inside Maria Teresa’s life in Washington DC and hear her inspiring story about how growing up Latina made her want to make a difference in young people’s lives.
At SXSW Interactive, Voto Latino announced the launch of a new downloadable Apple application, VoterPal, allowing people to scan their ID to register to vote. The online fields automatically populate, followed by a confirmation email sent in a matter of seconds, cutting down the time from the usual paper registration process.
Millennials are a target for getting Latinos to head to the polls using apps to ignite their interest. According to Kumar, 81-percent of Latino millennials are online leading the pack. Kumar said they are hoping younger voters will use the VoterPal app to register their friends.