Rise Above Hate
Social Media Toolkit
An ANTI-HATE activation commemorating the victims of the El Paso shooting on August 3, 2019, and the strength, resilience, and love of the El Paso community.
Please find our suggested social media copy and assets below to help us spread the word. We are grateful for any support you can provide!
Activation Date: August 3, 2020
Hashtag: #LoveforElPaso
ActBlue Donation Link: https://secure.actblue.com/donate/el-paso
Handle: @VotoLatino (Twitter, Facebook, Instagram)
All El Paso social assets & graphics | YouTube video
Graphics | Twitter | Instagram | Facebook | Video Scripts | Live Stream Details
Graphics
Right click on the images to download on desktop. Press and hold photos to expand and download on mobile.
Instagram Carousel Graphics
Facebook Graphic
Twitter Graphic
Sample Twitter posts
Sample Copy 1: A year ago, El Paso suffered a racist terrorist attack that left our community in shambles. This year, we turn our grief into action. Go to votolatino.org/elpaso, donate to the victims’ scholarship fund, and register to vote.
Fight with us. Stand against hate. #LoveForElPaso
Sample Copy 2: On Aug. 3, 2019, El Paso experienced a tragedy at the hands of a white supremacist fueled by anti-Latino hate.
This year, we turn our grief into action. Donate to the victims’ scholarship fund, and register to vote. votolatino.org/elpaso
Stand against hate. #LoveForElPaso
Sample Copy 3: A year ago, El Paso experienced a racist terrorist attack that killed 23 people. This was the deadliest attack on Latinos in modern American history.
This year, we take action because we won’t let hate silence our communities. Go to votolatino.org/elpaso
#LoveForElPaso
Sample Copy: A year ago today, El Paso suffered a racist terrorist attack that left our community in shambles. This year, we turn our grief into action. Tap the link in bio (votolatino.org/elpaso), donate to the victims’ scholarship fund, and register to vote. Because now more than ever, we need leaders who will fight with us to abolish racism and keep our communities safe. #LoveForElPaso
Sample Copy 1: A year ago, El Paso suffered a racist terrorist attack that left our community in shambles. This year, we turn our grief into action. Go to votolatino.org/elpaso, donate to the victims’ scholarship fund, and register to vote.
Fight with us. Stand against hate. #LoveForElPaso
Sample Copy 2: On Aug. 3, 2019, El Paso experienced a tragedy at the hands of a white supremacist fueled by anti-Latino hate.
This year, we turn our grief into action. Donate to the victims’ scholarship fund, and register to vote. votolatino.org/elpaso
Stand against hate. #LoveForElPaso
Sample Copy 3: A year ago, El Paso experienced a racist terrorist attack that killed 23 people. This was the deadliest attack on Latinos in modern American history.
This year, we take action because we won’t let hate silence our communities. Go to votolatino.org/elpaso
#LoveForElPaso
Video Scripts
We’d love for you to take the time to film a short video for our August 3rd Anti-Hate vigil. Ideally, we’d love for y’all to speak from the heart and be real. August 3rd affected us in unique ways and we’d like to hear how it affected you. We suggest keeping the video short (30 seconds – 1 minute), but it’s not required. Feel free to use the below sample scripts to share how folks can take action to stand against hate.
Be sure to post this video on August 3, 2020 to Twitter, Facebook and Instagram and tag @VotoLatino.
English
A year ago today, our people down in El Paso suffered a mass shooting that left 23 people dead, dozens injured, and an entire community in shambles. That day, Latinos from across the country came together to mourn the victims of this racist terrorist attack.
This year, we turn our grief into action. Go to VotoLatino-dot-org-slash-ElPaso (VotoLatino.org/elpaso), make a donation to the scholarship fund for victims’ families, and register to vote this November. Because now more than ever, we need leaders who will fight with us to abolish racism and keep our communities safe.
Español
Hace un año, nuestra gente en El Paso sufrieron un tiroteo que dejó a 23 personas muertas, decenas heridas y toda una comunidad en ruinas. Ese día, los Latinos de este país se unieron para lamentar las víctimas de este ataque terrorista y racista.
Este año, convertiremos nuestro dolor en acción. Visite VotoLatino-punto-org-slash-elpaso (votolatino.org/elpaso), haga una donación al fondo de becas para las familias de las víctimas y registrese para votar este Noviembre. Porque ahora más que nunca, necesitamos líderes que luchen con nosotros para abolir el racismo y mantener a nuestras comunidades seguras.
August 3 Live Stream Details
Promotional Graphics – “Monday”
Promotional Graphics – “Tomorrow”
Promotional Graphics – “Today”
Suggested caption to uplift Livestream event:
RISE ABOVE HATE: A conversation on the resilience of the Latinx community.
With:
Voto Latino Pres. @MariaTeresa1
Congresswoman @RepEscobar
@AMarch4OurLives’s Amanda Schuerman
& Campaigns Dir. Brianna Carmen.
Mon 8/3, 4:30pm ET LIVE on FB/Twitter/YT! #LoveForElPaso
En La Lucha is Voto Latino’s campaign to register and turn out over 1 million Latinx voters for 2020. We’re en la lucha every day: for our families, for our community, for a better world. Latinx Voters for the first time are the 2nd largest voting bloc in America. Join La Lucha to learn more about how to take hold of your civic power and change the world.