Voto Latino Unveils Nationwide Effort for National Voter Registration Day
Washington, D.C. — Today, on National Voter Registration Day, Voto Latino launched a new nationwide voter registration campaign spanning all 50 states. As a co-founding partner of National Voter Registration Day, Voto Latino President and Co-Founder María Teresa Kumar gave an exclusive interview on MSNBC’s Morning Joe to announce the campaign and underscore the urgency of the moment for young voters.
“…We have had thousands of partners over the last almost 12 years. More than 6 million Americans have registered — they’ve heeded the call and said, ‘Yes, I want to participate.’ And when we talk about the challenges we’ve seen in the last 10 years with voter registration, we often forget that there have been more barriers put on voting itself.”
Voto Latino’s newest campaign is designed to address persistent barriers to voter participation and mobilize the next generation of voters ahead of the 2025 and 2026 elections. The campaign includes:
- Reaching young audiences at scale. A nationwide digital campaign targeting young adults ages 18–29 across Meta social media platforms where they spend the most time, with tailored messaging that emphasizes the power of their vote to shape issues like student debt, health care, climate change, and reproductive rights.
- Meeting voters where they are. Expansion of VL On-Campus, now active across 258 colleges and universities, building a network of campus ambassadors who will organize registration drives, peer-to-peer outreach, and issue-focused forums to connect voting with daily concerns.
- Fighting disinformation. Deploying culturally competent content and rapid-response messaging to counter voter suppression efforts, misinformation about registration deadlines, and false narratives aimed at discouraging participation.
- Building partnerships. Collaborating with community-based organizations, unions, and digital influencers to amplify outreach and extend Voto Latino’s reach into underrepresented communities.
During her appearance on Morning Joe, Voto Latino President and Co-Founder María Teresa Kumar highlighted the urgency of the moment for young voters.
“1 in 3 young voters are not registered [to vote], but when they are registering, they are registering as Independents… They come to the party quite literally to vote because they care about issues, they care about student loans, they want access to health care… If you have policies that can swing you to vote as a Democrat or as a Republican, people—especially new voters—care about your policies. They care about the issues that are going to impact their daily lives.”
This campaign builds on Voto Latino’s 20-year legacy of civic engagement. Since its founding, Voto Latino has registered more than 2 million voters in key battleground states, empowering communities that too often have been left out of the democratic process. Over the past two decades, Voto Latino has proven that when young people and Latinos are engaged, they become the margin of victory in close elections. With democracy under strain and 14 million Americans still unregistered, Voto Latino’s mission is clear: empower the next generation of voters, break down barriers to participation, and ensure every eligible American can make their voice heard at the ballot box.
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Voto Latino is a civic advocacy organization dedicated to educating and empowering the next generation of Latino voters while working to build a more inclusive and representative democracy. Since its founding, Voto Latino has registered nearly two million voters. In 2024, the organization took legal action to protect voting rights, filing multiple lawsuits in Texas, Arizona, and North Carolina to safeguard access to the ballot ahead of the elections.